Roofing marketing has changed dramatically. Homeowners now search Google for contractors, read reviews, and check websites before calling. These 11 effective roofing marketing ideas to grow your business will bring more leads and fill your schedule. SEOBANK uses these best roofing marketing strategies to help Windsor-Essex County contractors get more leads and grow your business, doubling their sales in two years.
1. Optimize Your Local SEO
Local SEO puts your roofing business in front of people searching for roofing services. When someone searches “roof repair near me” or “emergency roofing repair Windsor,” you need to appear in those local search results. Most homeowners call one of the first three companies they see.
Your business name, address, and phone number must match everywhere online. Use consistent information on your website, Google, and all directories. Create separate pages for each city you serve using local keywords like “roof repair near Kingsville” to reach people in your area. Add street names and neighborhoods to target local search results effectively.
2. Optimize Your Google Business Profile
Your Google Business Profile makes it easier for customers to find your roofing business and helps position your roofing business as the local authority. Add new photos every week showing finished roofs, your crew working on roofing projects, and different materials you install. Photos of completed roofing projects make your roofing business stand out from competitors.
Post updates about your services to keep your profile fresh and help attract more roofing leads. Google shows active profiles more often in search results when people are actively searching for roofing services.
3. Get More Customer Reviews
Reviews control your success in roofing marketing and generate more leads for your roofing company. Each satisfied customer can become a powerful marketing asset when they share their experience online.
Ask customers to leave reviews right after finishing a job. Send a text with a direct link to your Google review page. Make it simple so every satisfied customer can easily recommend your services to others.
Reply to every review you receive. Thank people for positive reviews and respond professionally to negative ones. Future customers read your responses to judge how you handle issues and whether you treat each new customer with respect.
4. Show Before and After Photos
Before and after images from each roofing project work better than any description to make your roofing business stand apart from local competitors. Capture common roofing issues in the before shot and show clean installation in the after shot.
Create photo galleries showing completed roofing projects organized by roof type. Separate galleries for asphalt shingles, metal roofing, and flat roofs help position your roofing business as experienced. Photos prove you deliver proven roofing solutions that help customers choose the right roofing contractor.
5. Create Video Marketing Content
Video content marketing builds trust faster than text or photos and helps you get more leads and grow consistently. Record short videos that answer common roofing questions and share practical roofing tips. Make a two-minute video called “5 Signs Your Roof Needs Replacement.”
Film your crew installing roofs using time-lapse videos. These videos demonstrate great roofing craftsmanship and show potential customers your professional work process. Video marketing is one of the most effective tools for roofing companies.
6. Use Pay-Per-Click Advertising
PPC roofing advertising puts you at the top of search results immediately when people are actively searching for roofing services. Your ad appears when someone searches “emergency roofing repair” or “roof replacement quote.” These searchers actively need roofing services right now.
Target people in your area precisely and send ad clicks to specific landing pages. Someone clicking “emergency roofing services” should land on your emergency roofing page. Focused pages with a clear call to action generate more leads for your roofing business from people actively searching for roofing contractors.
7. Stay Active on Social Media
Social media marketing keeps your company visible between jobs. Facebook and Instagram are essential platforms where you can connect with potential customers daily. Post photos that highlight your roofing services and share helpful roofing tips about maintenance.
Join local community groups on Facebook and answer common roofing questions. As a local business owner, helpful answers build your reputation and help people remember you when they need a contractor.
8. Make Your Website Mobile-Friendly
Most people search for roofing services on their phone. Your roofing website must work perfectly on phones and load fast to reach more potential customers. Make sure your site loads in under three seconds to keep visitors engaged.
Test your website speed using Google PageSpeed Insights. Put your phone number at the top of every page with a clear call to action. Make it clickable so visitors can call with one tap.
9. Write Helpful Blog Articles
Blog content marketing brings customers searching for roofing information and continues generating roofing leads months after you publish. Good content is one of the most effective roofing marketing ideas to grow your business long-term.
Write articles using local keywords that answer questions your customers ask:
- How long does a roof last?
- What causes roof leaks?
- Should I repair or replace my roof?
- How much does roof replacement cost in Windsor?
- What roofing materials work best in Ontario?
Use your city names in titles and content to appear in local search results and help boost roofing sales.
10. Send Regular Email Updates
Email marketing maintains contact with past customers and nurtures new leads. Send seasonal roofing tips and maintenance reminders to stay top-of-mind. Create a welcome series for each new customer with helpful information. Educational emails support your efforts to get more leads and grow your roofing business.
11. Build a Referral Program
Happy customers recommend contractors to friends and neighbors. A referral program is one of the best marketing methods for generating leads for your roofing company. Each satisfied customer who refers you brings a warm lead who already trusts your services.
Offer $100 off future services for each successful referral. Make referring easy with a simple website form and follow up with referred leads fast.
Partner With SEOBANK for Marketing Success
These effective roofing marketing ideas to help your roofing business work best together as a complete strategy. Running a roofing business requires consistent lead generation. SEOBANK has 20+ years helping Windsor-Essex County contractors implement digital marketing strategies that generate consistent leads and double sales in two years.
SEOBANK offers specialized marketing for roofing contractors and local business owners:
- Local SEO to rank higher in Windsor-Essex searches
- Google Business Profile optimization and review management
- Mobile-friendly websites built to convert visitors into calls
- PPC campaigns targeting people actively searching for roofing services
- Social media marketing and content marketing production
Our Google-certified team understands the challenges of running a roofing business—seasonal slowdowns, price competition, and inconsistent leads. We help you become the best roofing company in your market with proven digital marketing strategies.
Start Getting More Roofing Leads Today
Successful roofing companies use multiple marketing channels with a strong call to action to attract customers consistently. These roofing marketing ideas to get more jobs work together to keep your schedule full year-round.
SEOBANK serves contractors throughout Windsor, Essex County, and Southern Ontario. We specialize in digital marketing for home service businesses with Google Ads, Google Analytics, and HubSpot certifications. Marketing can help transform your roofing business in 2025—we have helped local contractors compete online for over 20 years with proven roofing strategies.
Stop struggling with slow seasons and inconsistent work. Call SEOBANK at 519-712-9340 or email info@seobank.ca today. Schedule your free SEO consultation and build a marketing strategy that fills your calendar with quality roofing jobs.
