SEO Services for Paul's Basement Waterproofing
Paul’s Basement Waterproofing is a family-owned company serving Windsor-Essex County, Ontario, specializing in basement waterproofing and foundation repair. As a local contractor, they understand that homeowners want to protect their families from water damage that can lead to structural problems, mold growth, and an unsafe living environment.
They Needed to Rank for :
- Basement Waterproofing
- Foundation Repair Near Me
- Basement Crack Repair
- Basement Leak Repair
The Problem Paul's Basement Waterproofing Had Before Working with Us.
Paul faced significant challenges with their previous online marketing efforts. Despite providing critical services to homeowners, they struggled to generate a consistent stream of leads and bookings each month. The limitations of their previous website platform hindered their ability to scale effectively, and they lacked a cohesive digital marketing strategy.
The Solution
Understanding the urgency of Paul’s concern, our team implemented a comprehensive digital marketing strategy tailored specifically for Paul’s Basement Waterproofing. We made the strategic decision to rebuild the website on a powerful, scalable platform: WordPress. This included both Local & Organic SEO strategy, Google Ads optimization, and advanced local pages targeting a large service area. We focused on keywords that had “commercial intent” and would deliver the quickest and best ROI for getting new waterproofing leads booked!
Website Redesign & WordPress Migration
We rebuilt the website on WordPress, which allowed for enhanced functionality, improved SEO capabilities, and greater flexibility to grow alongside the business. The new website featured a user-friendly design, blog content that showcased their services effectively and improved user experience.
The WordPress platform provided Paul with better content management capabilities, faster loading speeds, and mobile responsiveness – crucial factors for waterproofing customers who often search during emergency situations on their mobile devices.
Service Pages Optimization
We developed detailed service pages that highlighted each of their offerings, allowing for improved visibility on search engines. Each service page was optimized for specific waterproofing-related keywords to capture customers at different stages of their decision-making process.
Geo-Targeted Landing Pages
To expand their reach and customer base, we created targeted pages for specific regions, including Windsor-Essex, Chatham-Kent, and Sarnia-Lambton, thus attracting more local customers.
This strategy involves implementing terms that were both related to the local area and waterproofing services (Waterproofing + City), significantly increasing Paul’s “Rank Proximity” in target markets.
Google Ads Campaign Rebuild
We completely rebuilt their Google Ads strategy, creating a steady and reliable flow of leads each month. This approach not only drove highly targeted traffic but also generated 9–10 quality leads per week at an average cost of $74 per lead. Our focus was on high-intent keywords related to emergency waterproofing, supported by optimized Ad Groups tailored to each of Paul’s core services.
Social Media Strategy
We implemented a social media marketing plan designed to build brand awareness and trust with potential clients. By establishing a consistent presence across Facebook, X, Instagram, and Google GMB Posts, we kept Paul’s Basement Waterproofing top of mind for homeowners searching for reliable waterproofing solutions.
Local SEO Campaign
We strengthened their local SEO strategy to improve rankings in Google’s local map results for key waterproofing searches, boosting visibility and driving more direct leads from homeowners in their local service area.
Why is Digital Marketing Essential for Waterproofing Businesses?
In the competitive waterproofing industry, homeowners typically search for solutions when they’re facing urgent basement flooding or foundation issues. This creates a unique digital marketing challenge—businesses need to be visible exactly when customers are experiencing these emergencies, often during off-hours or seasons when water damage is most common.
Paul’s skepticism quickly turned to excitement as the results began pouring in. “I couldn’t believe the difference,” he recalls. “Within the first month, I was getting more qualified leads than I’d seen in the previous six months combined.”
After getting the comprehensive strategy in place, we’re really happy to say that the implementation yielded significant results for Paul’s Basement Waterproofing! Within 6 months, we saw the following:
Increased Web Traffic
Over a period of eight months, the business experienced a 582% increase in web traffic, with many new visitors coming from organic search and local listings. It’s also worth noting that web traffic, after further analysis, was largely within their ICP (ideal customer profile) – homeowners actively seeking waterproofing solutions.
Higher search rankings
Paul’s Basement Waterproofing significantly boosted its brand visibility in both local and organic search, achieving over 110 top Google rankings. Their share of voice (SOV) jumped from 34% to 88%, capturing the majority of market visibility. As a result, targeted keywords such as “Basement Waterproofing [Location]” and “Foundation Repair Near Me” are now driving a steady stream of qualified traffic and leads to the website each day.
Boost in Direct Sold Jobs
The business is now averaging 36 leads per month from the PPC campaign, along with a steady increase in new customer inquiries from organic and local SEO traffic. This consistent flow of leads has allowed for better scheduling and ensured Paul’s team remains fully booked throughout the year —a key measure of success in our partnership.
Paul's Basement Waterproofing Quote
Conclusion
“Looking back now and switching over to SEOBANK for digital marketing services, I can now see just how pivotal that moment was.”
Paul reflects, glancing at a calendar that’s now consistently booked.
“This wasn’t just marketing Chris and his team provided, I found a true growth partner. The transformation has been remarkable!”
With the new digital marketing strategy SEOBANK provided —focused on SEO, PPC, localized landing pages, and emergency-response positioning… Paul’s Basement Waterproofing didn’t just solve short-term challenges; it built a scalable leads system for ongoing success. Today, the business commands a dominant share of local search visibility, generates a steady pipeline of leads, and remains fully booked well into the future.
That’s not just a marketing turnaround, Our business is now thriving and poised for real sustained growth.
