Seasonal Marketing for Garlatti Landscaping Company
Garlatti Landscaping is a leading landscape Company serving Windsor/Essex County, Ontario. As a full-service landscaping contractor, they understand that property owners want beautiful outdoor spaces that are well-maintained year-round. From landscape design and installation to snow removal and holiday decorations. Garlatti delivers solutions that enhance property value and curb appeal throughout every season.
They Needed to Rank
- Landscape Company Windsor
- Deck Installation Near Me
- Commerical Snow Removal Services
- Christmas Decoration Installation
The Problem Garlatti Landscaping Had Before Working with Us
Sal’s biggest frustration wasn’t the quality of work. His crew delivered exceptional results on every job. The problem was the phone. “May through August, we couldn’t keep up with demand. Then September hits and suddenly it’s crickets,” he explains. “By December, I’m lying awake wondering how to make January payroll.”
The business had all the pieces: landscape design expertise, reliable hardscaping crews, snow removal equipment sitting ready each winter, even holiday decoration services. But each service lived in its own silo with its own feast-or-famine cycle. When deck season ended, there wasn’t a plan to pivot marketing toward fall cleanup or snow contracts. When winter wrapped up, spring landscape bookings weren’t secured yet.
“I watched competitors book out their spring schedules in February while we were still pushing snow,” Sal says. “By the time we started marketing landscape services, customers had already hired someone else. We were always one step behind.”
Our Solution
Understanding the seasonal complexity of Sal’s business, our team implemented a comprehensive year-round digital marketing strategy tailored specifically for Garlatti Landscaping Company. “I was worried about investing more in marketing when revenue was already unpredictable,” Sal admits, “but the team showed me how strategic timing could actually stabilize our income for the entire year.” We focused on creating a seasonal marketing road-map that would capture customers via SEO well before each service season, ensuring a steady pipeline of qualified leads throughout the entire year.
Seasonal Marketing Roadmap Development
- January-April: Focus on landscape design consultations, deck and fence planning, and early spring maintenance bookings. SEO content targeted homeowners in the planning phase, positioning Garlatti as the go-to expert before competitors even started marketing.
- May-June: Emphasis on installation services (decks, fences, hydroseeding) and ongoing maintenance contracts. Social media campaigns featured customer testimonials and project showcases to drive peak-season bookings.
- July-August: Continued promotion of outdoor enhancement services with targeted ads to homeowners looking to maximize their summer outdoor spaces. Pool removal services were highlighted for late-season projects.
- September-October: Transition to fall cleanup services, snow removal contract sales, and early Christmas decoration bookings. Educational blog content positioned Garlatti as the authority on seasonal preparation.
- November-December: Active promotion of snow removal services and Christmas decoration installations. Holiday-themed visual content showcased Garlatti’s festive transformation capabilities.
Results were nothing short of amazing with 125 keyword at the very top of Google, with an aditional 131 Kws on page 1.
All of our clients also receive conversion tracking and analytics, so they are aware of the increase in rankings and sales.
Local SEO & Google My Business Optimization
We enhanced Garlatti’s Google My Business profile to maximize visibility for each seasonal service. This included creating service-specific posts timed to match peak search periods, adding high-quality project photos organized by service category, and implementing a review generation strategy that built social proof across all service lines. Truly the amazing feat here is, that we consistently rank Garlatti’s seasonal services in local map results year-round.
Service Specific SEO Content
We created dedicated, SEO-optimized landing pages for each major service Sal provides (landscape design, deck installation, property maintenance, hydroseeding, snow removal, Christmas decorations, pool removal, hardscaping). Each page was crafted to target highly converting keywords and answer the specific questions customers were searching for a particular service during their research phase. This content strategy positioned Garlatti as the top local authority across multiple landscaping companies and service niches.
Strategic Timing & Customer Psychology using Ai
The key to success was utilizing Ai to understand that homeowners and businesses plan landscaping projects months in advance. By launching an Ai strategic marketing campaign 1-2 months before each service season, we captured customers during their research and budgeting phase, before they had committed to any competitors.
This proactive approach gave Garlatti first-position advantage in every seasonal market and service offered.
GMB Posts: Seasonal Strategy
We implemented a coordinated GMB posting strategy that showcased Garlatti’s professional work across all seasons. Before-and-after project photos, seasonal tips, and customer testimonials kept the brand top-of-mind throughout the year. GMB postings were timed to coincide with peak seasonal periods for each service, driving traffic to the relevant service pages.
Why is Digital Marketing Essential for Seasonal Landscaping Businesses?
Property owners plan their outdoor projects weeks or months in advance. Homeowners research deck builders in February for spring installations, search for snow removal contractors in October before the first snowfall, and book Christmas decoration services right after Halloween. This creates a unique challenge—landscaping businesses need to be visible during these critical planning windows, not just when customers are ready to buy.
Without strategic seasonal marketing, businesses miss these crucial planning phases and end up competing only on price during peak season when customers have already done their research and selected preferred providers.
Sal’s initial skepticism quickly transformed into enthusiasm as the results materialized. “I couldn’t believe we were booking spring landscape projects in January,” he recalls. “We’d never had that kind of forward visibility before. It completely changed how we could plan our crew schedules and material purchases.”
After getting the comprehensive strategy in place, we’re really happy to say that the implementation yielded significant results for Garlatti Landscaping Company! Within the first year, we saw the following:
Stabilized Year-Round Revenue
The seasonal marketing roadmap eliminated the dramatic revenue fluctuations that had plagued the business. By securing contracts months in advance for each service season, Garlatti achieved consistent monthly revenue that allowed for better financial planning, staff retention, and business growth investments.
Early-Season Contract Bookings
The proactive marketing approach resulted in customers booking services 2-4 months earlier than industry average. Spring landscaping projects were secured in winter, snow removal contracts were signed in early fall, and Christmas decoration installations were booked before Thanksgiving. This early commitment allowed for superior project scheduling and resource allocation.
Increased Customer Engagement & Conversion
With targeted content that matched customer search intent at different planning stages, Garlatti saw significant improvements in both lead quality and conversion rates. Website visitors were finding exactly the information they needed, exactly when they needed it, resulting in more qualified inquiries and higher close rates.
Local Market Dominance Across Multiple Services
The multi-faceted SEO and GMB strategy positioned Garlatti as a prominent player across numerous local search categories. Instead of being known for just one specialty, the company became recognized as the comprehensive landscaping solution in Windsor/Essex County—appearing in top search results for landscape design, deck installation, snow removal, and seasonal services.
The transformation not only increased patient appointments but also revived the clinic’s confidence in digital marketing as a viable channel for growth and business growth.
Garlatti Landscaping Quote
“Honestly, I was skeptical about spending more on marketing when cash flow was already tight. But the way they explained it made sense. We weren’t trying to get more customers during peak season, we were trying to get them earlier. That shift in timing changed everything.
The first time we booked a landscape design project in January, I thought it was a fluke. Then February came and we had three more consultations scheduled. By March, our spring installation calendar was already 60% full. I’d never experienced anything like that.
But what really sold me was the snow removal contracts. We started marketing in early September. Felt way too early to me. By the time October rolled around, we’d locked in more commercial contracts than the entire previous year. When that first snowfall hit in November, we weren’t scrambling. We were ready.
The stress level in my household has dropped dramatically. My wife used to ask ‘How are we doing?’ with this worried tone every few months. Now she’s planning vacations. That tells you everything about how much stability this brought us.
We’re not just surviving season to season anymore. We’re actually building something sustainable. That’s worth way more than I paid for marketing.”
Conclusion
Sal remembers the anxiety of watching his bank account swing wildly between seasons. “Winter was always rough. We’d have this great summer, then November would hit and I’d be stressed about making payroll. I actually considered shutting down the snow removal division entirely because managing these ups and downs was exhausting.”
What changed wasn’t just the marketing tactics—it was the mindset shift. Instead of reacting to seasonal demand, Garlatti started controlling it.
“Now I’m booking deck projects in February while my competitors are still posting about snow removal. By the time spring hits, we already have our installation schedule mapped out. Same thing with Christmas lights—we’re fully booked by mid-October while other companies are scrambling in November.”
The seasonal marketing roadmap gave Garlatti something most landscaping businesses never achieve: predictability. Monthly revenue evened out. Staff retention improved because crew members had consistent year-round hours. Equipment investments made sense because the schedule supported them.
“My wife used to dread looking at our business account in January,” Sal laughs. “Now she’s asking me about growth plans. That’s how much things have changed. We went from survival mode to actually planning for expansion.”
For Garlatti Landscaping, success meant solving a problem most seasonal businesses accept as inevitable. The feast-or-famine cycle isn’t mandatory—it just requires thinking differently about when and how to reach customers.
