SEO Services for EYES Optometry - Dr. Abby Jakob
EYES Optometry, led by Dr. Abby Jakob, is a dedicated practice focused on providing exceptional eye care in Kingsville, Ontario. EYES Optometry’s ethos is centered around preventative eye care. Recognized for its commitment to optimal eye health and comprehensive examinations, the practice provides personalized care in a friendly environment. The challenge? Making sure everybody in the local area is aware of the practice and the fantastic service they provide.
They Needed to Rank for :
The Problem EYES Optometry Had Before Working with Us.
Dr. Abby Jakob faced a critical challenge in growing her optometry practice. With increasing competition in the local area, she recognized that her clinic needed to attract more patients to ensure her team of Kingsville Eye Doctors could be fully booked throughout the week with steady patients. The traditional approaches to marketing, such as local newspapers, were proving ineffective with little ROI. Where as things like Radio, seemed to be getting more expensive. Dr. Abby Jakob reached out to SEOBANK to launch a “digital marketing strategy” to increase the local visibility of her Brand and get more patient inquiries booked for the practice.
The Solution
Understanding the urgency of Dr. Jakob’s concern, our team implemented a a strong SEO strategy tailored specifically for EYES Optometry. This included both a Local & Organic SEO strategy, with advanced Link building. We focused on keywords that had “commercial intent” and felt that would have the quickest, and best ROI – for getting new patients booked!
Local SEO Optimization
Most campaigns start with optimizing the Google My Business listing. By ensuring that EYES Optometry was correctly listed on Google My Business and other relevant local directories we started our climb in the Local Map Pack.
Correctly setting up, and optimizing, a GMB profile is a simple way of improving your local visibility – especially for increasing your GMB Calls. Checking that all directory listings (NAP – Name, Address, Phone) are all correct supports your Local SEO efforts as it helps search engines correctly associate all the information with your business.
Google My Business profiles also create credibility and trust around your business to new prospects and potential customers, Always ensure it displays trustworthy information when someone searches your Brand. Targeting the “proper keywords, and service area” provides another opportunity for users to find and engage with your business. Starting with Google My Business optimization was an initial step in EYES Optometry’s SEO journey as it was crucial for improving local search visibility.
Local map pack Targeting
All of our clients get transparent reporting on the SEO campaign. In order to showcase the success of EYES Optometry’s local rankings, we tracked local keywords with “Map Grid” software. The local map pack (3 GMB Listings) appear ahead of the usual organic search results, displaying businesses with Google reviews, and important contact information. So, getting into the Top #3 was for multiple keywords was a “must”. Currently they rank for over 20 service keywords.
To appear in map pack results, a business must first claim their GMB profile, get real online reviews, and start to build local directory citations. SEOBANK optimized the Google My Business Profile with monthly management, which includes new (Posts, Images, Service Updates) and encouraged Dr. Abby Jakob to run a campaign to get more reviews for EYES Optometry on Google – more on that in a moment.
We also increased her “Rank Proximity” by implementing “Local City Pages” highly targeted towards her service area. This strategy involves implementing terms that were both related to the local area and optometry services (Eye Doctors + City).
Online Review Management
Testimonials have a high impact on businesses looking to attract new clients or customers. As online reviews form a critical part of map pack rankings, EYES Optometry encouraged satisfied patients to leave positive reviews within Google. Having a wealth of reviews over a long period of time also contributes to your credibility as a business, showing prospects that you provide a good service and can be trusted.
SEOBANK equipped the location with Google Review Plates, with QR codes and near-field technology to make it easier for customers to leave reviews. We also provided guidance on how to respond to reviews in a polite and consistent manner. Responding to reviews demonstrates to prospects that you’re listening and you like to engage with your customers, positively impacting your brand’s image and enhancing your reputation.
Content & Blog Development
EYES Optometry were missing out on informational type keywords, and traffic so we started adding valuable content in the form of a blog to enhance care and support to the community.
Through close collaboration, we developed a suite of topics and titles for which EYES could develop thought leadership and helpful content to their readers. Blog posts were all informative in nature, and highlighted Dr. Abby Jakob’s expertise about optometry. The blog was designed to engage potential patients, as well as build out new keywords that we were not yet ranking for.
…and we didn’t just stop at the blog! We also audited EYES’ entire website and service pages to ensure that all the On-Page SEO had been implemented and that they weren’t missing out on any keyword ranking opportunities. All service pages now rank for their intended terms, we must say, they’re looking great!
Backlink Strategy
Backlinks: still the backbone of SEO results. Backlinks provide another opportunity for a search engine to understand your site, offering more relevance, and within which industry you belong to. Building backlinks is no easy feat, but worth a lot to search engines regarding your overall online success and rankings.
We worked together on building quality backlinks from reputable local businesses and health-related blogs (See Image). This established EYES Optometry as a trusted authority in their local community, not only in the eyes of a search engine but also to prospects and current patients. Additionally, authority backlinks create another opportunity for a prospect to find you on an alternative website – just always make sure the site is relevant to your business and has trust, and authority!
Why is Local SEO Essential for Your Business?
After getting the basics in place, we’re really happy to say that the implementation of this comprehensive local SEO strategy yielded significant results for EYES Optometry! Within X amount of time, we saw the following:
Increased Web Traffic
Over a period of six months, the practice experienced a 35% increase in web traffic, with many new visitors coming from organic search and local listings. It’s also worth noting that web traffic, after further analysis, was largely within their ICP (ideal customer profile)
Higher search rankings
EYES Optometry achieved a prominent position in the local map pack and improved rankings in organic search results for targeted keywords such as “Optometry Ontario”
Boost in patient inquiries
The clinic reported a 50% (!!) increase in new patient inquiries, allowing for better overall scheduling and ensuring that all eye doctors were fully booked throughout the week – a critical measure for success as we embarked on the partnership.
Enhanced online reputation
The strategic focus on gathering and managing online reviews increased the practice’s average rating, solidifying its place as a leading optometry service provider in the local area.
EYES Optometry Quote
“Working with SEOBANK has been a dream. They gave us clear advice on what steps we needed to take and were very helpful throughout the whole process. We’re really grateful for the improvements we’ve seen in our local SEO efforts and cannot wait to see what comes next for us. Highly recommend working with SEOBANK if you’re looking to increase your impact in your local area!”
– Dr. Abby Jakob
– Owner of EYES Optometry
For more information about how local SEO can help grow your business’ online presence, give us a call or drop us an email!
Conclusion
Through getting the basics in place and targeted local SEO efforts, Dr. Abby Jakob successfully transformed her optometry practice’s online presence. Following our advice, EYES Optometry has established a stronger online presence that has already translated into tangible growth. The partnership between EYES Optometry and SEOBANK not only helped to solve immediate challenges, but also laid the groundwork for sustained future success.
By implementing effective strategies and focusing on community engagement, EYES Optometry is now better positioned to serve its patients and thrive in a competitive market.
