Lead Generation for Canadian Concrete Surfaces Inc.
Canadian Concrete Surfaces Inc. is a leading epoxy coating services provider right here in Windsor-Essex County, Ontario. As a specialized flooring contractor, they understand that property owners want durable, attractive epoxy solutions that protect their concrete from wear, chemicals, and moisture while enhancing the aesthetic appeal of their residential or commercial property.
They Needed to Rank for :
- Epoxy Flooring
- Concrete Coating Near Me
- Garage Floor Epoxy
- Commercial Polished Concrete
The Problem Canadian Concrete Surfaces Had Before Working with Us.
Devon faced significant challenges with their online presence. Despite having a newly built WordPress website and providing premium epoxy coating services, the leads simply weren’t coming in. “We had invested in a new website, but it wasn’t bringing us any business,” Devon recalls. Their Google My Business listing wasn’t performing, the website had technical SEO issues, and they were virtually invisible in local search results—missing out on valuable job opportunities in their main service area.
The Solution
Understanding the urgency of Devon’s concern, our team implemented a comprehensive digital marketing strategy tailored specifically for Canadian Concrete Surfaces Inc. “I was skeptical at first,” Devon admits, “but the team took the time to really understand our business and what we needed. Then they really delivered on what they promised, More LEADS!“
We focused on a solid Local & Organic SEO strategy, technical optimization, and keyword intent realignment. We targeted keywords that had “commercial intent” and would deliver the quickest and best ROI for getting new epoxy coating leads booked! Results are holding strong with 152 Keywords at the top of Google!
Technical SEO Overhaul
We conducted a comprehensive audit of the website to identify and resolve ant technical SEO issues. This ensured that search engines could effectively crawl and index the site, fixing critical gaps or broken links that were preventing the website from performing at its full potential.
The technical improvements included site speed optimization, mobile responsiveness enhancements, and advanced schema markup.
Generative Engine Optimization (GEO)
We have an amazing Ai strategy for websites to get cited in AI-generated search (LLM’s) rather than just traditional search engine results pages (SERPs). It focuses on making your brand a trusted source that AI models like ChatGPT, Claude, Gemini, and Google’s AI Overviews will reference when answering user queries, converting chatbot visits into qualified leads.
Geo-Targeted Landing Pages
To expand their reach and capture more local traffic, we created dedicated local landing pages focused on the company’s direct service area. Each page was optimized for location-specific keywords (Epoxy Flooring + City), significantly increasing Canadian Concrete Surfaces’ “Rank Proximity” in target markets and establishing a complete mapping of their service keywords inside of local maps and organic results.
This strategic approach positioned Canadian Concrete Surfaces Inc. prominently in the local map pack—exactly where customers search when they need epoxy services.
Google My Business Optimization
We have a white glove customer process, to enhanced the Google My Business profile from the ground up. We use professional GMB audit tools to ensure we outrank local competitors. All NAP information is 100% accurate and optimized the GMB services with related keywords that would result in more booked epoxy installation jobs.
Our GMB strategy included adding high-quality images of completed projects, updating business information, getting and responding to reviews, and generating GMB posts to engage the local audience and signal activity to Google.
Strategic Backlink Building
We implemented a backlink building strategy, placing great links with reputable industry-related websites and local business directories. This increased domain authority and really improved overall search visibility, giving the website more credibility and trust in Google’s eyes (EEAT).
Why is Digital Marketing Essential for Epoxy Coating Businesses?
In the competitive concrete coating industry, property owners search for solutions when they’re planning renovations, building new spaces, or need to upgrade worn concrete. This creates a unique digital marketing challenge, as businesses need to be visible exactly when customers are researching their options and comparing local epoxy contractors.
Devon’s initial frustration quickly turned to excitement as the results began showing. “I couldn’t believe the difference,” he recalls, checking his phone as another lead notification comes through. “We finally started appearing where our customers were actually looking for us.”
After getting the comprehensive online marketing strategy in place, we’re really happy to say that the implementation yielded significant results for Canadian Concrete Surfaces Inc.! Within 3-4 months, we saw the following:
Increased GMB Visibility
The optimized GMB listing saw a marked increase in views and interactions. The profile went from being practically invisible to appearing prominently in local searches, leading to higher inquiries directly from the Google Maps listing—a crucial source of qualified local leads.
Higher search rankings
The website’s search rankings improved significantly for targeted keywords. With technical SEO issues resolved and proper keyword targeting in place, Canadian Concrete Surfaces began ranking on the first page for crucial service terms, resulting in a noticeable boost in organic traffic from customers actively searching for epoxy services.
Enhanced Lead Generation
With a clearer alignment of keyword intent and service offerings, the company experienced a substantial increase in qualified leads and bookings. Website visitors were now finding exactly what they needed, and the improved user experience converted more browsers into customers.
Local Dominance in Map Pack
The addition of local landing pages and GMB optimization allowed the business to capture more local search traffic. Canadian Concrete Surfaces secured a dominant position in the map pack for epoxy services in the area—appearing in the top 3 local results where customers make their decisions.
Canadian Concrete Surfaces Quote
“The transformation has been incredible. Before working with this team, our new website wasn’t bringing in any leads despite the investment. We were invisible online even though we do excellent work.
Now, we’re showing up exactly where our customers are looking, and the phone is ringing with qualified leads. We finally have the steady stream of quality inquiries I always knew our business deserved. The local SEO and GMB optimization made all the difference—we’re now the go-to epoxy contractor in our area!”
Devon Charette – Canadian Concrete Surfaces Inc.
For more information about how digital marketing can help grow your epoxy coating business’ online presence, give us a call or drop us an email!
Conclusion
“Looking back now, I can see just how pivotal this decision was,” Devon reflects, reviewing a calendar that’s now consistently filled with booked projects. “I was ready to give up on digital marketing entirely. I kept thinking, ‘We do great work—why can’t people find us?'”
“This wasn’t just marketing—I found a true growth partner. The transformation has been remarkable!”
With the comprehensive digital marketing strategy—focused on technical SEO, GMB optimization, local landing pages, and keyword intent realignment—Canadian Concrete Surfaces Inc. didn’t just solve short-term visibility challenges; they built a sustainable lead generation system for ongoing success.
Today, the business commands a dominant position in local search results, generates a steady pipeline of qualified leads, and has established themselves as the premier epoxy coating provider in their market.
That’s not just a marketing turnaround—the business is now thriving and poised for real sustained growth.
