GOOGLE ALGORITHM CHANGES WITH PANDA
And Quick Review of What to Do about it!
A common question we get at SEO Bank, about the recent Google Panda Algorithm is, “Do Keywords Still Matter?” and “Is SEO Dead?” with all of recent updates to Google’s Algorithm (Read More about Panda and Penguin Google Updates) its hard to get a straight answer. Although these sound more like cute animals or Disney’s latest Hollywood Release, they can seriously affect your website rank and sales.
Google Panda Search Engine Changes
So instead of more mis-information here is some advice you can bank on. Is SEO dead? NO! of course not as long as we have search engines like Google and Bing we have search engine results (SERP’s) and therefore SEO.
Do Keywords Still matter? sure, just not inside of a meta tag and have them occurring naturally across your page. We will talk more about on page SEO factors in a second and more importantly keyword relevance, but for now lets look at what the last Google Updates mean.
Matt Cutts (Google Engineer) offers webmaster and business owners alike straight information on what the last Google Panda Changes were about and direct from Google’s Webmaster Blog. The rules are as follows…
Google Panda Changes
- keyword stuffing
- Proper keyword research (Use Relevancy – Not Industry Jargon)
- Site Speed and Load Times
- White Hat SEO Only
- No Link Schemes
- No Unnatural Links
- Usability and Layout
- Great Natural Flowing Content
- Fresh New Content
Google even Offers a great set of rules on Website Quality Guidelines for anyone online. For the most part you do not have to read all of this material just use common sense and stay away from scheme’s, black hat SEO, keyword stuffing and you should have a long profitable life online.
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