SEO Services for EYES Optometry - Dr. Abby Jakob
EYES Optometry, led by Dr. Abby Jakob, is a dedicated practice focused on providing exceptional eye care services in Kingsville, Ontario. EYES Optometry’s ethos is centered around preventative eye care, educating their patients throughout the process. Recognized for its commitment to patient wellness and comprehensive eye examinations, the practice provides highly personalized care in a friendly and professional environment. The challenge? Making sure everybody in the local area is aware of the practice and the fantastic service they provide.
They Needed to Rank for :
The Problem EYES Optometry Had Before Working with Us.
Dr. Abby Jakob faced a critical challenge in growing her optometry practice. With the increasing competition in the local market, she recognized that her clinic needed to attract more patients to ensure her team of eye doctors could be fully booked throughout the week. The traditional approaches to marketing, such as local newspaper ads, were proving ineffective with little ROI. So, Dr. Abby Jakob reached out to SEOBANK to pin down a more robust strategy to increase local visibility and get more patient inquiries rolling in.
The Solution
Understanding the urgency of Dr. Jakob’s concern, our team implemented a strong local SEO strategy tailored specifically for EYES Optometry. As with any SEO strategy, we focused on particular key elements that we felt would have the quickest, and best, return – before diving into other marketing activities!
Local SEO Optimization
Firstly, we optimized the practice’s online presence by ensuring that EYES Optometry was correctly listed on Google My Business (GMB) and other relevant local directories. Correctly setting up, and optimizing, a GMB profile is a simple way of improving your website’s URL positioning – especially when using Google’s search engine. Checking that all directory listings (where you appear) match also supports SEO efforts as it helps search engines correctly associate all the information with your business.
Google My Business profiles also create credibility and trust around your business to prospects and customers, as it displays when someone searches your organisation. This also provides another opportunity for users to engage with your business as they can easily find information and links associated with your business. Starting with Google My Business as an initial step in EYES Optometry’s SEO journey was crucial for improving local search visibility.
Local map pack Targeting
As well as looking at EYES Optometry’s local organic search rankings, we also placed focus on the local map pack (also known as Google Map Pack). Local map pack links and listings appear ahead of the usual search results, displaying Google reviews and rating, a business summary, associated information (such as address and operating hours), as well as any featured photos.
Map pack SEO activities are very closely related to local SEO optimization. To appear in map pack results, a business must first claim their GMB profile (tick), receive online reviews, and build citations across the internet. SEOBANK took care of the Google My Business Profile and citations, and encouraged Dr. Abby Jakob to run a campaign to get more reviews for EYES Optometry on Google – more on that in a moment.
Targeting activities involved highly targeted keyword research partnered with implementing terms that were both related to the local area and optometry services.
Online Review Management
Testimonials have a high impact on businesses looking to attract new clients or customers. As online reviews form a critical part of the map pack, EYES Optometry encouraged satisfied patients to leave positive reviews within Google. Having a wealth of reviews over a long period of time also contributes to your credibility as a business, showing prospects that you provide a good service and can be trusted.
SEOBANK also provided guidance on how to respond to reviews in a polite and consistent manner. Responding to reviews demonstrates to prospects that you’re listening and you like to engage with your customers, positively impacting your brand’s image and enhancing your reputation.
Content & Blog Development
Similar to some other work we’ve done recently (which you can read about here), EYES Optometry were missing out on boosting SERP rankings through adding valuable content – in the form of a blog – to their website.
Through close collaboration, we developed a suite of topics and titles for which EYES could develop thought leadership and helpful content. Blog posts were all informative in nature, and highlighted Dr. Abby Jakob’s expertise about optometry. The blog was designed to engage potential patients, as well as build rapport with those who already use the practice.
…and we didn’t just stop at the blog! We also audited EYES’ general web and service pages to ensure that all the correct formatting tags had been applied and that they weren’t missing out on any opportunities for keywords. Service pages were updated in line with our advice and, we must say, they’re looking great!
Backlink Strategy
Backlinks – currently the backbone of SEO efforts. Backlinks provide another opportunity for a search engine to understand your site, your offering, and within which industry ecosystem you operate. Building backlinks is no mean feat, but worth a lot to search engines regarding SERP (search engine results page) rankings.
We worked together on building quality backlinks from reputable local businesses and health-related websites. This established EYES Optometry as a trusted authority in their local community, not only in the eyes of a search engine but also to prospects and current patients. Additionally, backlinks create another opportunity for a prospect to find you on an alternative website – just make sure the site is relevant to your business!
Why is Local SEO Essential for Your Business?
After getting the basics in place, we’re really happy to say that the implementation of this comprehensive local SEO strategy yielded significant results for EYES Optometry! Within X amount of time, we saw the following:
Increased Web Traffic
Over a period of six months, the practice experienced a 35% increase in web traffic, with many new visitors coming from organic search and local listings. It’s also worth noting that web traffic, after further analysis, was largely within their ICP (ideal customer profile)
Higher search rankings
EYES Optometry achieved a prominent position in the local map pack and improved rankings in organic search results for targeted keywords such as “Optometry Ontario”
Boost in patient inquiries
The clinic reported a 50% (!!) increase in new patient inquiries, allowing for better overall scheduling and ensuring that all eye doctors were fully booked throughout the week – a critical measure for success as we embarked on the partnership.
Enhanced online reputation
The strategic focus on gathering and managing online reviews increased the practice’s average rating, solidifying its place as a leading optometry service provider in the local area.
EYES Optometry Quote
“Working with SEOBANK has been a dream. They gave us clear advice on what steps we needed to take and were very helpful throughout the whole process. We’re really grateful for the improvements we’ve seen in our local SEO efforts and cannot wait to see what comes next for us. Highly recommend working with SEOBANK if you’re looking to increase your impact in your local area!”
– Dr. Abby Jakob
– Owner of EYES Optometry
For more information about how local SEO can help grow your business’ online presence, give us a call or drop us an email!
Conclusion
Through getting the basics in place and targeted local SEO efforts, Dr. Abby Jakob successfully transformed her optometry practice’s online presence. Following our advice, EYES Optometry has established a stronger online presence that has already translated into tangible growth. The partnership between EYES Optometry and SEOBANK not only helped to solve immediate challenges, but also laid the groundwork for sustained future success.
By implementing effective strategies and focusing on community engagement, EYES Optometry is now better positioned to serve its patients and thrive in a competitive market.
