The Ultimate Guide to Plumber SEO

SEOBANK’s Ultimate Guide to Plumber SEO + Plumbing Company Case Study of Rankings!

Trying to promote your local plumbing business?

Want to learn the secrets of plumber SEO?

Any plumber who is serious about their business needs to have a great website that showcases their expertise and skills and allows someone to get in touch. However, it’s not enough to have a great website if nobody is finding it.

That’s  Windsor search engine optimization (SEO) comes in. With the right SEO tactics and strategies, you can ensure that prospective customers find your website when they need it most.

If you’re ready to get started with SEO for your plumbing business look no further. Below we’ll give you our ultimate guide to plumber SEO!

Plus an actual case study from a local plumbing company called Grossi Plumbing & Heating where we used this exact method to dominate Google.

1. Claim Your Google My Business Page

The first thing you’ll want to do to start boosting the SEO for your website is to claim your Google My Business page. Google offers these tools for local businesses to help them manage their profile on Google and get local SEO rankings in the map pack.

Claiming and optimizing this page will allow you to have a better chance of customers finding you. It increases the odds that you’ll come up when somebody searches for a plumbing business in your local area on the Google search page or Google Maps.

Signing up to claim the page is easy enough to do. Once you claim the page, you should make sure that your contact information and any other business info is correct. You may also want to add some high-quality images to your business profile.

Ok, got it Google my Business is IMPORTANT… but what actually happened in your Plumbing Company Case Study??

Check Out These SEO Results!


Truth be told, these results came in a few months after we started the SEO campaign for Grossi plumbing. Although during any month these are some pretty impressive numbers for Google My Business alone!

They showed up for 846 searches, had 522 listing views and got a whopping 685 actions in one month alone! 

The last number above shows how many customers completed one of the following actions when viewing the Grossi Plumbing’s GMB page:

  • Visit your website: A customer views your website. Displays as “Website actions” on bulk reports.
  • Request directions: A customer requests directions to your business. Displays as “Directions actions” on bulk reports.
  • Call you: A customer calls your business. Displays as “Phone call actions” on bulk reports.

Not sure about your plumbing company but how would you like 600+ more website visits, direct calls or customers stopping by right in your showroom!

2. Add the Right Information and Pages to Your Site

The next thing you’ll want to do to improve the SEO for your plumbing website is to make sure your website has all the essential pages it needs. Focusing on the user experience, site speed and quick to find information will all be a bonus on top of a great SEO plumbing strategy.

You should make sure to have services pages that explain what you can offer clients along with a great looking homepage. Each of the pages on your website should have plenty of written content on them as well as high-quality images.

Make sure that you have contact information on your site and that it is accurate and consistent with what you put on your Google My Business page. It’s also good to put this contact information on not one page only, but at a header or footer of every page on your site as well.

Play close attention to your services pages and add multiple call to actions!

Have a Look at what we Implemented for Maximum Conversions!


We wanted to ensure the new website had as many conversion opportunities as possible, after all, what’s the point of getting more traffic if you are not going to turn them into customers?

Our Conversion Strategy included:

  • 24/7 Emergency Phone Number
  • Our Service Area
  • Proper Site Structure & Navigation
  • Easy To Find ‘Select a Service’ Buttons
  • Book an Estimate CTA Lightbox Form
  • Each Page Fully Optimized for On-Page SEO with Only 1 Keyword Target

Converstion rate optimization and A/B testing your designs and call to actions can dramatically increase your leads and sales.

3. Start Creating Blog Content

In addition to creating service pages for your website, it’s also important to start blogging if you want to improve your site’s SEO. Adding a blog to your website can offer a lot of benefits. A blog can help ensure that search engines are paying attention to your business.

Once you’ve added a blog to your site, start adding content regularly. Blog content should provide value to your potential audience and should be high-quality. Make sure you’re writing content that truly provides value to your potential clients. Consider the problems they’re facing and create content which aims to teach them, entertain them, and provide answers.

By creating a blog and updating it regularly, you’ll end up with more content on your site that visitors can find using search engines.


4. Use the Right Keywords

As mentioned above you should be adding some great content to your website and blog. However, you also need to make sure that your content is well-optimized and that you’re targeting the most relevant keywords with these posts.

You’ll want to target keywords that someone who is ready to find plumbing services immediately might be searching for. Local keywords, such as “plumbing services in Windsor,” to drive customers to your website.

Also, notice that any of the keywords in the table can also target your local area as well. Remember to use keywords that both relate to the services you offer as well as your local area (Geo-Target). Then, incorporate them into blog posts and your service pages and homepage. Something like this, “Grossi Plumbing – Leamington”

Using these local keywords ensures you’re getting traffic to your website from your city rather than from the other side of the country or world. It builds your local footprint faster and its where you want to draw traffic from.

Pick only high search volume keywords and add GEO Targets when possible!

Have a Look at Ranking Results we Got for Grossi Plumbing!


In terms of the competition they were way more visible online in search, and getting more of the market share.  Just a few months into the SEO Campaign Grossi plumbing had really great rankings in Google search and dominated the top position for their service keywords.

They had 11 keywords ranked in the top 3 positions in Google.
Another 28 keywords in the top 10 positions in Google.
Another 41 keywords in the top 20 positions in Google.
And even more rankings with 78 new keywords showing up in the top 100 daily in Google.

5. Get Citations and Backlinks

You’ll also want to start putting in some work to get local citations and backlinks for your website. You can do this in many ways. One of the easiest and most effective ways to do this is to add your business profiles and information to local directories and sites such as Yelp, Yellow Pages, 411, etc. You can download our top plumber directory citations below so your company can get listed and found more often online.

As with your Google My Business page, you should verify that all contact info and business information is correct on these directory sites. You should also do the same with social media sites such as Facebook as well.

It’s also important to start getting other types of external links to your site as well. You only want to get high-quality backlinks. Meaning sites with a high domain authority, that are relevant to your industry and have built up trust online are a good place to start.

To get these, you’ll want to reach out to industry websites or local sites that may be relevant for your services. You may offer to write a guest post for their blog in exchange for a backlink to your site or build a relationship with them in some other way.

6. Get More Online Reviews

One of the greatest ways to improve your local SEO is to start getting more online reviews for your business. Online reviews are a great way to build your reputation online. Word-of-mouth is a simple and effective way to get more business. While you may already understand it’s importance offline the truth is that it’s as important online.

Sites such as Yellow Pages, Facebook, and Google allow users to leave reviews. Encourage your current satisfied customers to leave reviews for you on these sites. Then when someone is searching for plumbing services and sees these reviews they’ll be more likely to request your services as well.

These reviews also have big benefits for SEO. Google and other search engines take notice of positive reviews when ranking sites. If your plumbing business has good reviews online, Google will send more web traffic your way.


Ok, got it Reviews are SUPER IMPORTANT but how do I get more of them…

The best way to start working on your local SEO is to get more reviews. The simplest way to do this is to make a list in excel of all the places your plumbing business can get a review. They might include links from Google My Business, Better Business Bureau, your Facebook Business Page and Yellow Pages.

Then you can use a URL shortener like to create short links to send out to your clients. We like because we can track the results everytime we reach out via email or ask for more reviews on social media. We even encode the links as buttons to encourage more reviews in sidebar widgets of blogs or in the footers of websites.

7. Improve Technical SEO

Improving the technical SEO and the performance of your site is also essential. You need more than great content on your site to make sure you’re using your website as effectively as possible.

One of the best things you can do to improve your site is to make sure that it is completely mobile friendly. These days, Google gives special preference to websites that work well on mobile devices. As a result, you should make sure your site is easy to view on a phone or any other device.

You should also improve the speed of your website as well. A fast loading website is well-loved by search engines.

Finally, you should also take some time to learn about on-page improvements you can make for SEO. Make sure you optimize all title tags, meta descriptions, and image alt tags for SEO. These little things are what helps search engine crawlers understand your site so they are essential to pay attention to and optimize.


There may be multiple factors holding back a website from really crushing it online. Having a SEO tool like WooRank with technical issues and create an action checklist to correct them can help any plumbing company get ahead online. Also if you are a digital marketing agency like me, using the tool can be a great way to quantify SEO progress to your clients.

Some technical SEO ranking factors to check in 2018 are:

  • HTTPs Security
  • Site Speed
  • Mobile Friendly
  • UX Design
  • 301 Redirects
  • Broken Links

8. Build Authority Online with Social Media

To the major search engines, website authority is equivalent to high quality, and they will reward such success with higher rankings and increased traffic. These benefits are indispensable to online marketing success.

People will always take their business to a company they can trust. This can come in the way of recommendations, reviews and a brand that people recognize. Social media is a way to both stay in the public eye and build your authority and trust online.

Ensure you create professional looking profiles which suggest to potential customers that you have some credibility and you are not here just for fun. It may take some time to build up your brand online, but posting things of value often and on a schedule will get you better results than any other method.


If you are a plumbing company you can borrow some authority from your suppliers in a few ways. Make sure to make a list of all the companies you deal with, then create an excel spreadsheet of their website and social media profiles.

You can start to like, share and comment on their posts so that they can return the favor. If you like all their company pages and follow their accounts you will be sure to get some reciprocal likes in return. Mention you suppliers often in your posts, you will be amazed and how quickly they will start to support you online!

Also it’s a great idea to promote all your services right from your Facebook business profile, be sure to fully complete all sections of your profile, like the services section and include a call to action button (Contact Us)  for more calls via Facebook.


Using the Tips Above to Improve Plumber SEO

Plumber SEO doesn’t have to be difficult but it does take some work, time, and effort to get right. Consider the tips above if you want to boost your presence online and start getting more customers and clients than you know what to do with.

Questions or comments? Need help with SEO for your plumbing business? Contact us today to learn more about what we can do for you.

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