Elevating Local Visibility for Shreve Denture Clinic
Shreve Denture Clinic is a leading provider of denture and oral health services in Leamington, Ontario. Run by a team of expert Denturists and supporting staff: Kristin, Owner & Denturist | Natalie, Associate Denturist | Shelly, Office Manager | Joanna, Dental Lab Technician | Chantelle, Lab Assistant.
The clinic has a strong commitment to patient care and tailored dental solutions – offering both the manufacture of complete & partial dentures, including denture repair and relines.. Their mission is to enhance the quality of life for their patients through their innovative denture solutions.
Looking to Rank for :
Why is Local SEO Essential for Your Business?
Shreve Denture Clinic, taking an active interest in improving their marketing strategy, has recently been investing in their digital marketing to improve their visibility in search engine rankings. After working with YellowPages for many years and not seeing any return on their investment or even positive ranking improvements, Shreve reached out to SEOBANK (hey, that’s us!) to step in and take the reins.
The partnership with YellowPages focused heavily on paid advertising, consuming a significant amount of their marketing budget. After some time, Kristen Shreve DD remarked that their paid advertising was not returning the (highly) anticipated and promised lead results – especially considering the amount of money invested through time.
Despite not seeing results, Shreve continued to renew the contract with YellowPages in the hope they could enhance the relationship, and make the paid advertising work as intended. Many questions were asked about the performance – or lack thereof – especially when the time to renew the contract came around. Unfortunately for Shreve, YellowPages couldn’t provide clear answers as to why their marketing efforts weren’t being adequately rewarded.
This lack of transparency and clarity caused frustrations for Shreve, as they were not seeing business grow, SEO results or even getting any answers. The clinic’s digital presence wasn’t growing as expected, and their Google rankings were actually staying flat, with no increase in traffic or rank positions. Not ideal, especially as Shreve was hoping to attract new prospective patients in their local area, which was not even an option with YellowPages for Local SEO optimization.
After Shreve ended the contract with YellowPages, they reached out to us and our SEO services team to help get them out of the rut they’d found themselves in. Our approach was centered around implementing a strategic local and organic SEO ranking strategy to enhance Brand visibility, and ultimately pulling in way more organic traffic.
The solution
We don’t like to overcomplicate things here at SEOBANK, but rather support and empower our clients. Based on the relationship between Shreve Denture Clinic and YellowPages, we felt it best to prioritize organic search over paid (More ROI, in the long run). Shreve was happy with this suggestion, putting complete trust in us to assist them in their SEO journey.
With our approach, we decided the strategy should comprise on enhancing key areas of the campaign: local SEO optimization (Get their GMB ranked in the local map pack), ensure they rank for all their denturist service pages, blog development, and a strong focus on link building. All of our customers also receive performance tracking and analytics, so they are aware of the increase in numbers.
Local SEO optimization
Before we began putting things in place, we conducted a comprehensive GMB audit of Shreve’s Google my Business profile, identifying areas where the competition was outranking us in the local map pack, and how to enhance the profile so we could significantly improve performance. This included looking at their Main Category, Reviews, Services, Photos, and NAP (name, address, phone number) listings, and local citations.
A little more on Google My Business in just a moment, but by ensuring consistency with NAP listings, it’s much easier for both people and search engines to find you – especially those in your local area. Consistency with NAP data across various directories ensures that search engines are correctly associating all this information with your business. Appearing in local directories also provides another opportunity to get backlinks, and make more direct sales online..
Google Business Profile
While Google My Business might appear to be a small part of an organisation’s SEO activities, it actually forms a rather large part of it! When you think of a search engine, it’s highly likely you’ll think of Google first. The same is true for SEO efforts – we naturally prioritize Google within our optimization, but also focus on Bing, and Apple Maps . So, with that in mind, it makes perfect sense that properly setting up a Google My Business profile would benefit a business who is now way more visible in the local search results within Google’s map pack.
For Shreve to get more out of Google My Business, they needed to… By doing this, we saw [results] within [timeframe] Image of rankings.
Setting up your Google My Business profile goes beyond SEO efforts. It also benefits prospective customers by making information about your organisation easier to find. An easy way to show prospects that your business is active and thriving is through receiving regular reviews and posting new GMB posts with updates & news.
We went the extra mile, and even produced “Local Landing Pages” to increase Shreve’s local service area footprint online by creating website pages that target nearby Cities who would also be in need of expert denture care.
Content & Blog Development
To improve a search engine’s understanding of a business and its offering, as well as building rapport with prospects and customers, expert-written content is a must. SEO optimized content provides an opportunity to target specific keywords, search terms, or queries that you may not have been able to elsewhere on your site. This is part of our On-page SEO service, tuning up specific pages so that they rank for their intended keywords.
After proposing this to Shreve, we used keyword research and worked together to decide on a variety of core denture topics, focusing on denturist services, and suggested blog titles within each topic area, using a topical authority map. Content was written and added to the website blog monthly, targeting new high-searched keywords and addressing common patient questions about new dentures, procedures and denture care. The key aim of the content strategy was to both educate and engage site visitors, improve SERP rankings, and effectively demonstrate that Shreve Denture Clinic is reliable and reputable, as well as positioning them as the #1 denturist experts in Leamington, and the surrounding Essex County area.
Performance Tracking & Analytics
A critical part of any campaign – how can you measure performance without tracking and analytics? Following the breakdown of the partnership with YellowPages, Shreve didn’t have any performance tracking and analytics in place for their campaigns.
We implemented a detailed reporting system to monitor key performance indicators (that were agreed with Shreve from the outset of the project), ensuring that live campaigns were on track and producing the expected results. As the reporting system uses real-time data, this meant we were able to be flexible in our approach and make optimizations as we needed to.
What Do Our Local SEO Services Include?
Fortunately for us, the results from our partnership came rather quickly, showing significant positive improvements. Within [AMOUNT OF TIME] of our partnership beginning, Shreve Denture clinic experienced:
Increased website traffic
A [percentage, e.g., 150%] increase in organic traffic to the website, leading to greater online engagement.
Improved keyword rankings
Key search terms related to denturist services soared in rankings, with many landing on the first page of search results.
Enhanced local visibility
The clinic emerged as a top choice for denture services in Leamington, significantly boosting inquiries from local patients.
Reduced advertising costs
Due to the campaign’s success, Shreve Denture Clinic found it unnecessary to continue allocating funds for expensive paid ads.
The transformation not only increased patient appointments but also revived the clinic’s confidence in digital marketing as a viable channel for growth and business growth.
Shreve Clinic Quote
“We’re absolutely delighted with the improvements we’ve seen thanks to seobank! We were feeling lost and frustrated after trying for three years and not getting the results we expected. Seobank are highly knowledgeable and working with them was a breeze. We’re looking forward to the future and seeing where else seobank can improve our digital marketing.”
– [Name]
– Owner of Shreve Denture Clinic
Conclusion
Effective digital marketing strategies that encompass a variety of elements are critical to any organisation, Shreve Denture Clinic is a prime example of correctly laying the groundwork to reap the benefits in the future. Tailoring your digital marketing strategy to your organisational goals will have the biggest impact – and don’t be afraid to take things slowly making sure you’re getting it right.
Our partnership with Shreve has been an enjoyable experience. By shifting from a costly, ineffective service to a results-driven SEO strategy, we empowered the clinic to take ownership of its online presence. Shreve Denture Clinic is now thriving, attracting new patients, and making a meaningful impact in their community and we can’t wait to see what comes next in our partnership!
