5 Natural Link Anchor Text Techniques

Create a Natural Link Profile

Old SEO paradigms used to say if you linked to a page about hedge trimmers, then you should use a number of content-oriented sources that link back to the page via the anchor text “hedge trimmers.”

If only it were that easy! It’s never quite that simple – any “strategy” that places SEO before the user is bound to fail.

In fact, when search engines see dozens of links that derive from the same targeted anchor text (e.g., “hedge trimmers”), this may appear as though the links are paid for, spammy, and unnatural.

Thankfully, over-optimized anchor text is becoming a thing of the past, as search engines have been finding ways to reward natural webpages with organic link profiles that don’t appear overused or manipulated.

natural-links

Certified Natural Anchor Text

SEO is not without its advantages, but there’s a wrong way to do it (forced) and a right way (natural). Here are five strategies you can incorporate into your efforts to give yourself a natural boost.

  1. Conduct a Backlink Analysis

    Compare your backlink analysis with a competitor’s. Not only will this give you a few insights into how you can adjust your efforts, it will keep you updated, help you improve your website, and motivate you to generate new ideas to meet your audience’s needs and interests.

  2. Clean Up Your Website

    Perform a quality investigation on your own website. Are there any pages that are lackluster? Do you repeat content on your website? Are you still utilizing pop ups or automatic audio? Double check each page on your website and eliminate any pages that are poor performers. Derivative content or pages with little content and tons of ads are toxic to your efforts.

  3. Target the Middle

    Recall the long-tail strategy? Aim for the middle of the long-tail by “sandwiching” your keywords in anchor text. Include the anchor text you want to use with an extension of relevant text to refine the topic. For example, if you’re writing an article discussing weight loss strategies for women over 40, then instead of using a generic anchor text link like “weight loss,” use “weight loss for women over 40.”

  4. Use Your Brand/Company Name

    Practice co-occurrence or brand association! In addition to your brand name, use keywords associated with your brand in your Resource Box to reinforce your transparency, relevance, rank, and click rate.

  5. Focus on Your Message

    Don’t forget your reader! Solidify your credibility by writing naturally and focusing on your reader’s benefit-oriented message. Build an original, quality article portfolio to cultivate interest and build exposure, but let your unique experience be all the natural SEO you need to succeed.

share this article:

Related posts

Internal-Linking-for-SEO

Everything You Need to Know About Internal Linking & SEO

You already know that backlinks are crucial for the success of your SEO efforts. But do you know that internal links are equally important? If...Read More
share this article:

Exclusive Research on Brand Positioning in 2021

The market is constantly changing; competition is hot, and companies are always on their toes adapting to these changes. If your company must thrive despite...Read More
share this article:

Best Digital Marketing Channels To Promote Your Company

Digital Marketing Channels that Bring the Best Results Companies today understand the power of using the best digital marketing channels to promote their brand. Since...Read More
share this article:
How can we help you?
Contact SEOBANK and get your Free Website Report, we want to hear more about your website goals.
contacts

Download a Sample SEO Presentation...

 

Each SEO campaign we build is unique to our client’s needs and what they have asked us to put together for them. Often times, educational PowerPoints help us to present the plan to the team. Here is a small sample … and what you can expect from us.

download seo powerpoint
Request Website Review